Monster Energy Drinks will continue to fuel NASCAR next year as the title sponsor for stockcar association’s Cup Series The company took over the sponsorship of the NASCAR Cup Championship Series from Sprint in 2017, changing the name of the national competition, as well as adding their familiar green and black can logo to the sport.
Monster is known for its sponsorship of extreme sports, including BMX, snowboarding, moto cross mountain biking, snowboarding, skateboarding, and various car racing drivers worldwide. These include NHRA’s 2017 Top Fuel season champion Brittany Force, current Stewart Haas’s No. 41 car driven by Kurt Busch; the No. 54 Xfinity Series car of Joe Gibbs Racing/Kyle Busch Motorsports, and Mercedes F1 drivers 4-time champ Lewis Hamilton and Valtteri Bottas, to name a few. It should also be noted that in addition to backing human athletes, Monster Energy signed a sponsorship deal with Zayat Stables to sponsor Triple Crown winner American Pharoah during his 2015 campaign.
Known for its high caffeine content (approximately 10 mg/oz or 160 mg for a 16 oz can), which can lead to severe health problems and even death when taken in excessive amounts, Monster Energy Drinks was named in a wrongful death suit by the parents of a 14-year old who died of “cardiac arrhythmia due to caffeine toxicity” after drinking two 24 oz cans containing a “combined amount of ~75 mg caffeine,” back in 2011. The company denied that the drinks played any part in her death, and cited that the girl had had a pre-existing heart condition as well as Ehlers–Danlos syndrome at the time. However, it should be noted that “A Freedom of Information Request” revealed that the FDA received reports of 5 deaths related to the drinks between 2004-20012.
Meanwhile warning labels advise consumers not to drink more than 48 oz per day in the US and 16 oz per day in Australia. The drinks should also not be used by women who are pregnant, or by individuals sensitive to caffeine. According to the Mayo Clinic, the recommended amount of caffeine is usually 400 milligrams per day for healthy adults, while teens shouldn’t have more than 200 mg of caffeine per day. Common symptoms of caffeine overdose may include dizziness, increased thirst and diarrhea. In mild cases, these can be counteracted by drinking lots of water and consuming foods high in magnesium and potassium.
Other ingredients in Monster Energy Drinks include carbonated water, sucrose, glucose, citric acid, natural flavors, taurine, sodium citrate, color added, panax ginseng root extract, L-carnitine, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, glucuronolactone, inositol, guarana seed extract, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, and cyanocobalamin.
Note: Monster is not the only energy drink active in the race world. Its most notable competitor is beverage company Red Bull GmbH, well known for its F1 Red Bull Racing and Scudero Toro Rosso teams, both of which are prominent players on the world stage. In fact, the Red Bull racing organization captured 4 successive Constructors’ Championship titles, in 2010, 2011, 2012, and 2013 and 4 world champion driver tiles won by Sebastian Vettel in 2010, 2011, 2012, and 2013.. Vettel currently drives in Formula One for Scuderia Ferrari.